Influencer Marketing

A pioneer in influencer marketing, JIN helps you find your winning formula for combining influence and ROI. Our 30 social media specialists implement influencer strategies that combine content creation by influencers and advertising amplification. We set up influencer marketing activations for each sector in compliance with existing regulations (children, health, agri-food). As an advocate of positive influence, JIN was awarded the "Agence Conseil en Influence Responsable" e-label by the CPRS and AFNOR Certification in 2023.

• Defining the influencer strategy for each social network selected (Instagram, TikTok, Twitch, Snapchat, YouTube, Facebook, LinkedIn, Twitter, etc.)
• Influencer benchmarking and mapping
• Creation of influencer mechanics (campaign storytelling)
• Negotiation with influencers and influencer agencies
• Advertising targeting (paid media)
• A/B testing and performance analysis